What is Marketing Automation?
Marketing automation is simply the use of technology to automate marketing processes. It includes methods such as email marketing, scheduling social media posts, monitoring ad campaigns, and much more. This special software helps increase revenue, keep track of dataand maximize efficiency.
Who uses it?
Small and mid-sized businesses (SMBs) commonly leverage marketing automation software. B2B industries such as technology and business services were among the first to use it. Now, organizations across all types of industries take advantage of it, especially B2C industries such as media, retail, financial services and healthcare.
The Benefits of Marketing Automation
With the right marketing automation tools, it becomes easier to nurture leads and transform them into paying customers. Automation plays a key role in building and keeping track of the relationship you have with them. According to Marketo, marketing automation assists professional marketers in streamlining lead generation, segmentation, lead nurturing and scoring, boost customer engagement and measure ROI. Therefore, it is a very powerful program that contains many valuable features.
Here are some of the key benefits:
Personalized emails have become popular in recent years, and it’s important to understand the effect they have in capturing a consumer’s attention. According to the Yearly Marketing Survey 2019, 48 percentof marketers using marketing automation say it is one of the four most popular methods for creating customizedcustomer experiences. Personalizing messages for a customer can make them feel special and establish trust. Emails with personalized subject lines are also 26 percent more likely to be opened. Consequently, marketers have observed a 760 percent increase in email revenue from segmented campaigns, according to Campaign Monitor.
2. Transactional Emails
Transactional emails are messages sent to website visitors after they carry out a specific action. These activities might include subscribing to a newsletter or making a purchase. After performing one of these tasks, the customer might receive messages such as “thank you” emails with special coupons or emails containing estimated shipping dates following purchases. Transactional emails can generate six times more revenue than the average email, according to Leverage Marketing.
3. Customer Purchase Cycle Tracking
Marketing automation allows you to keep track of consumer data. Once you have knowledge of your target audience’s behavior, you may schedule emails to send at a certain time. For example, if your business sells jewelry, you can schedule promotional emails to go out to your target demographic just before Valentine’s Day.
If your shoppers are satisfied with their purchases, you can also reschedule another email to go out two weeks later to pique their interest with another limited-time deal. Another tactic is a drip campaign, which involves creating a series of automated emails to send at a more frequent rate to persuade hesitant purchasers.
In conclusion, email automation software is both powerful and efficient. If you’re interested in seeing what marketing automation can do for your business, Traffic Jams provides email marketing services that are designed to set you up for success. To learn more, give us a call at (855)-859-9998 or send an email to [email protected]