Social media shares and posts are by and far the most common method for most businesses to push new or important content. It’s quick, it’s easy and it has the potential to reach a large audience. Marketers struggle though, as social media continues to evolve, to distribute content to the right audiences at the right time. While they may reach a large number of people, social media posts don’t necessarily promote qualified leads or content consumption. And while it is still considered necessary in most cases in the online marketing environment, other forms of content distribution may make a greater impact on your audience engagement. These overarching methods provide ways to distribute content effectively and efficiently to targeted audiences.